Vorodi Medical
The development of a logobook for Vorodi medical is the creation of a clear visual system that captures the standards of the logo, typography, color palette, and rules for using the identity. The document became the basis for scaling the brand and quality control of all communications.
Logobook:
The logobook presents the brand style and idea, as well as how the logo
will be displayed in different situations.
Task:
Develop a logo and recognizable design that will reflect
brand values and emphasize its features.
Decision:
The idea was to create a sign that reflects the sphere of women's
health, and also combines the veiled letter "V" and the feminine
reproductive organ, because the clinic specializes in gynecology.
A logo should represent the essence and tone of the brand.
The process began with the creation of sketches where a number of
approximate possible concepts.
It was important that the logo reflect premiumness and accessibility,
and created a "wow factor" in the logo design, while maintaining
relevance in the market.
- Drawing: The tracking value in the logo is carefully checked, the proportions are observed in the formation of each element and letters. Proportionality and symmetry in the letters create a balanced and balanced logo concept.
- Free space: When using the logo in different formats, it is recommended to leave free space. This way, the perception of the logo will be as comfortable and effective as possible.
- Brand colors: Brand colors are used in the design of outdoor advertising, documentation, information materials, and attributes.
Results obtained:
As a result of developing the brand book, the company received a clear and structured visual communication system.
Thanks to this, the brand has become holistic, recognizable, and ready to scale — both within advertising campaigns and when opening new directions or partnership projects.
