Strategy development
Strategy is the foundation of effective social media promotion. We analyze your brand, audience, and competitors to create a clear development plan.
A properly built SMM strategy helps to systematically develop social networks, attract a new audience, and convert subscribers into customers. Each decision in the strategy is based on analytics and business goals.
• Development of a promotion strategy for social networks
• Setting achievable goals for the development of social networks
• Brand positioning
• Competitor analysis
• Analysis of target audience types, selection of target audience
• Communication (Tone of voice, UTP, Archetype, STA)
• Page maintenance topics
• SWOT analysis
• Recommendations for page maintenance
• Development of Instagram page visualization:
• selection of fonts, colors
• creating a text view of highlights
• creating examples of content plans, text layouts
What does strategy development provide?
- Clear brand positioning We form a clear brand image on social media and define key messages for the audience.
- Understanding the target audience We analyze the interests, behavior, and needs of potential customers.
- System content plan We create a content structure that helps attract, retain, and convert your audience.
- Effective advertising strategy We plan the launch of advertising, determine the audience and budget for maximum results.
- Analytics and development We are forming a system for evaluating results and recommendations for further scaling.
What problems will we help solve?
- Analysis of the current state of social networks
- Researching competitors in the niche
- Target audience analysis
- Brand positioning formation
- Content strategy development
- Preparing the content plan structure
- Defining a brand's tone of voice
- Advertising campaign launch plan
- Formation of KPIs for evaluating results
- Recommendations for the development of social networks
STEP BY STEP FROM KNYSH MEDIA GROUP





