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strategy

Strategy development

Strategy is the foundation of effective social media promotion. We analyze your brand, audience, and competitors to create a clear development plan.
A properly built SMM strategy helps to systematically develop social networks, attract a new audience, and convert subscribers into customers. Each decision in the strategy is based on analytics and business goals.

From 20,000 UAH (per month of work)
Development time up to 3 weeks

• Development of a promotion strategy for social networks
• Setting achievable goals for the development of social networks
• Brand positioning
• Competitor analysis
• Analysis of target audience types, selection of target audience
• Communication (Tone of voice, UTP, Archetype, STA)
• Page maintenance topics
• SWOT analysis
• Recommendations for page maintenance
• Development of Instagram page visualization:
• selection of fonts, colors
• creating a text view of highlights
• creating examples of content plans, text layouts

What does strategy development provide?

To cooperation
Social networks are run without a clear system: content is created chaotically, it is difficult to assess the effectiveness of work and understand which actions really bring results.
Result after
A clear social media development strategy: a clear content plan, defined target audience, brand positioning, and an action plan for sustainable growth.
  • Clear brand positioning We form a clear brand image on social media and define key messages for the audience.
  • Understanding the target audience We analyze the interests, behavior, and needs of potential customers.
  • System content plan We create a content structure that helps attract, retain, and convert your audience.
  • Effective advertising strategy We plan the launch of advertising, determine the audience and budget for maximum results.
  • Analytics and development We are forming a system for evaluating results and recommendations for further scaling.

What problems will we help solve?

  • Analysis of the current state of social networks
  • Researching competitors in the niche
  • Target audience analysis
  • Brand positioning formation
  • Content strategy development
  • Preparing the content plan structure
  • Defining a brand's tone of voice
  • Advertising campaign launch plan
  • Formation of KPIs for evaluating results
  • Recommendations for the development of social networks

STEP BY STEP FROM KNYSH MEDIA GROUP

01 02 03 04 05
We conduct a briefing and determine business goals.
We analyze the market, competitors, and target audience.
We form brand positioning and content strategy.
We develop a promotion plan and advertising strategy.
We provide a ready-made strategy and recommendations for implementation.

Real cases and results

Strategy development
ALKI
Strategy development
Borsch
Strategy development
VoyaGer

We are open to cooperation.

Leave your contact details and receive an individual social media promotion plan

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    What our customers say

    Power
    4422
    We have been working with the team for a year now, and the most important thing for me is the approach to work and the feeling that you are understood literally from the word go. We immediately had the same match. The girls always really feel my vision, embody all my wishes and help the ideas look even better than I imagined them. A special love is our shootings (always very fun, productive and funny))). Working with you is a real pleasure. Often ideas come to me late at night, and I am very grateful to the girls that they are always in touch and hear me 24/7. As the owner of a beauty space, I know very well what it means to be in touch with clients constantly, so I especially appreciate it when they understand and support me as a client in the same way. To be honest, now I can't even imagine how I used to work without you, without your ideas, creativity, support and teamwork. So thank you for the atmosphere, work and for helping to make my brand even stronger 🤍
    Natalia
    We have been working with Knysh media group for over 2 years and this is probably the longest cooperation with a marketing agency we have had. I like the quality of work, initiative, knowledge of trends. For me, fast communication is extremely important in my work and I often have to do the work yesterday, for which I am very grateful to the company. I have recommended the Knysh team to my colleagues and I recommend it to you.
    Yuliana Vorodi
    Vorodi Medical
    The best smm team, wonderful, creative and responsible people. KMG runs our two projects - the medical center's page and the head doctor's personal blog. Always in touch, always ready to work for results. And they accept a million edits. They unsubscribe at night, generate ideas all the time and support ours. They quickly implement everything, even though we work remotely. They did everything for us - brand book, signs, prepared everything for printing, layouts for city lights, Instagram pages, targeting. I love
    Olga
    Online Veterinarian
    For me, this collaboration is about people who are as passionate about your project as you are. Anastasia is always in touch and keeps me calm, Sofia is my special love, because where she gets so many strong ideas for complex veterinary topics is still a mystery to me, and Vika knows how to present everything in a way that makes you want to watch and read. Anna-Maria is my reliable support, I may not understand all the technical aspects, but I completely trust her expertise. There is a huge team effort behind each post, and this is evident in the results - over twenty thousand organic reach and stable audience growth. And honestly, after the first conversation I realized that I wanted to work with them - this is one of the best investments in my brand.
    Olga
    Premium Aqua Spa
    Thank you 🙏❤️ You are helping us a lot! We have made great progress compared to what happened with the previous team
    Oksana
    Femilux
    We have been working with the Knysh Sofia team for almost 2 years. They know all our pluses and pain points. They help with topics and directions for real clients (patients in this case). Punctual and resourceful, thanks to my SMM team we are moving forward and I hope (very much) that everything will be fine with us - and only then!
    Sofia
    Ldent
    Thank you very much Knysh Media Group for your creative ideas and beautiful solutions. Thank you for your cooperation and mutual understanding from the first minute! Katya is special ❤️
    Olya
    The tasks I outlined above are for next week so that everything can be prepared and planned well. I want to thank everyone for this week ❤️ I really appreciate your work and efforts. Thank you everyone for your contribution, ideas, and responsibility — I am really lucky to have such a team — working with you is a pleasure 🫶✨
    flowers.presents.lv
    Thank you for the work done @knysh.media.group. We are very pleased with the results of the work of SMM managers. We are glad that we turned to you. Special thanks to @lilia.chomko and @annasardenko for their efforts, enthusiasm and interesting ideas. And to our little model @little_solik 🙂 You have a great team. Inspiration to you, even more creative ideas and grateful clients ❤️
    Nazar Vitiuk
    I would like to express my gratitude to the team involved in SMM for our company SPACE-DESIGN.PRO. They showed impressive creativity and ability to adapt to our design niche and personal requests) It is worth noting how skillfully they use social media to convey our message to the target audience. They do not just publish content, but create a deep connection between our SPACE brand and consumers, which is felt in every post and comment. I am happy to recommend this team to everyone who is looking for effective and creative SMM promotion. Thank you for your work and support!
    Taras
    Patriotic Goods
    Well done girls, they listen carefully to the wishes in their work, adhere to the set metrics of the advertising campaign if directed in the right direction. Thank you for your cooperation ❤️❤️❤️
    Nata
    Patriotic Goods
    Good afternoon) Everything is great, you are great guys, the entries are going well, the page is active and beautiful, I couldn't have done this myself 🥺 Thank you ❤️
    Natalia
    Accountant
    Oh, so beautiful 👏🏻 I'm very pleased with how you're doing everything... it's good that I found you... it's bad that I didn't find you right away))) Thank you very much 🙏❤️
    Vitaliy Kovalchuk
    Club "Magic Morning"
    Good afternoon! I want to write a review about the marketing agency Knysh Sofia. I have been working with her team since November 2022. They are smart, creative and resourceful, they give the impression of superheroes - they solve any problem instantly.
    Christina Frey
    Lubich
    Thank you very much for your work, well done!!! Keep it up!🙏 All the guests and employees from other establishments tell me that we have a great page, cool girls! Thank you very much! Very valuable❤️❤️❤️ You are the best!!!💞
    Mariana Paseka
    Renault Lviv Zelena
    Dear team!🥰 We would like to thank you for your professional cooperation throughout the entire time of our joint work 🤝 Thanks to you, we received high-quality marketing support, beautifully designed social networks, creatives, presence in the buzz and much more. We appreciate your team approach, but the importer obliges us to work with a full-time specialist. Thank you again for your work and wish you further success, new projects and satisfied customers 🥰 If anything is needed, I will be in touch for further cooperation, have a nice and peaceful weekend everyone!)
    Viktoriia Khudiak
    I have been working with large national and international brands for 6 years and I have never seen such activity anywhere else as on Aori))) Hello, yes, yes) we see) the growth of the audience every day - it's cool
    Trading House BOICHAK
    Good morning just wow🔥 incredible photos, I'm delighted🤩🤩🎄🎄 very beautiful😍😍
    Passion Fruit Flowers
    Good evening Thank you to the team @knysh.media.group for the great work done for Valentine's Day for our flower shop 🥰 For the beautiful and atmospheric content Creating stylish emotional publications Together with you we were able to attract the client's attention, stand out among competitors and productively work out this holiday 😌 Thank you for your cooperation 🫶🏻 With love @marakuia.flowers