Go back
view profile
pavia.com.ua
is a home textile brand that focuses on quality materials and cozy aesthetics. The task was to build a regular presence for the brand on social media, make the content visually coherent, and most importantly, establish a stable flow of applications from an interested audience.
Main problems:
- No promotion strategy
- Unformed tone of voice and visual style
- Low subscriber engagement
- Lack of converting content
Proposed solutions:
- Maintaining Facebook and Instagram pages
- Organization and conduct of filming
- Receiving targeted sales inquiries
Results obtained:
Advertising budget
1585 $
Number of applications
517
Application price
1.11$
Average check
6000 UAH
- Competitor analysis;
- Development of several visual concepts.
- The work is aimed at sales and recognition.
- Thematic content shooting on a monthly basis
- Goals: Warm-up, conversions, messaging
Client feedback on the project
view profileAt first, we just wanted the social media pages to look neat and something to post there. But it turned out completely differently — it turned out to be systematic work that really affected sales. I want to say something about the shooting. This is not just a photo “for show”, but a real search for style: we went through concepts, watched how the light falls on the textures, what works best in the feed. You very subtly felt how to show textiles in a way that makes you want to touch them. And the most pleasant thing is the result in numbers.
