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Eurohotel
Eurohotel is a stylish hotel in the city of Lviv, aimed at both tourists and local audiences.
Main problems:
- No promotion strategy
- Unformed tone of voice and visual style
- Low subscriber engagement
- Lack of converting content
Main tasks:
Systematically build a presence on social networks and build trust in the brand even before the booking, conveying the atmosphere of service, comfort and the city. Social networks were to work as the first point of contact with the guest.
- Show the hotel "through the eyes of a guest"
- Convey the atmosphere of the rooms, service and space
- Make your profile lively and relevant
- Encourage direct bookings through Direct
- Attract not only tourists, but also the local audience of Lviv
Approach and solution:
The focus is on emotions, details, and regularity.
- regular filming and creating Reels
- emphasis on interior details, service and people who create comfort
- trending content – lively, dynamic, not advertising
- behind-the-scenes stories, surveys, interactives
- real-life stay scenarios: morning in the room, coffee, relaxation, family trips, events
- content for tourists and local audiences at the same time
Visual:
Eurohotel's visuals are emotional lifestyle content.
- Warm, bright shots, thoughtful interiors, service details, people in the frame, and a lively atmosphere create a feeling of comfort even before you check in.
- The profile looks like an invitation — calm, stylish, and trusting.
Results obtained:
Stable creation of Reels with high engagement
Live and regularly updated profile
Organic subscriber growth
Growing brand awareness in Lviv
Increase in direct bookings via Direct
Social networks work as a sales tool, not just an image tool
Content for Eurohotel is not just a visual presence on social networks, but a full-fledged channel of communication and bookings.
Through Reels and Stories, we convey the atmosphere of comfort, service, and Lviv, meeting the key needs of guests and motivating them to have direct contact with the brand.
Client feedback on the project
view profileWe always had a problem: how to talk about the hotel in a way that would make people want to come right now, and not later? Photos of the rooms didn't work, no one read the texts. But when live Reels appeared, when we started showing ourselves in trends, filming processes, people, details — everything changed. The page stopped being a "museum" and became alive. Subscribers add themselves, they regularly ask about free dates in Direct, and most importantly — many people come precisely after seeing us in recommendations. For Lviv, where competition is fierce, this is very cool.
