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KARVATSKA Beauty&Wellness Center
Karvatska Center is a wellness and beauty center in Lviv with a comprehensive approach to health: medical innovations, natural treatment methods, and proper nutrition help you live longer and better.
Main problems:
Social media did not work as a tool for engagement and trust.
- Low number of service sign-ups
- Lack of modern and creative content
- Poor new audience acquisition
- The premiumness and value of the center were not read
- The page did not build trust in experts
Proposed solutions:
The goal was to increase awareness, attract new clients, and convey the center's premiumness and expertise through social media. The focus was on expertise, systematicity, and a comprehensive approach to health.
- We launched regular video shooting for content and advertising
- The expertise of the center's doctors and specialists was revealed
- Emphasis was placed on a comprehensive approach: health = beauty of the body and face
- We combined image-based, sales-driven, and engaging content
- Each post had a clear purpose and logic
- Constantly analyzed results and adjusted content
Creative communications and design:
Creative has become a tool for brand attention and memorability.
We worked with visual metaphors, cultural references, and unconventional ideas, adapting them to the themes of health, beauty, and care.
- Created creative screensavers and special projects
- Combining art, lifestyle and product
- They used images that were emotionally "catchy" and highlighted the brand in the feed.
- We adapted the design to commercial, image and advertising formats
- This approach made the content not just informative, but recognizable and something that you want to save, view, and share.
Results obtained:
Brand awareness has increased
The number of patients and service appointments has increased
A unified style and systematic presence in social networks have been formed
Increased trust in doctors and center services
Content has become a tool for attracting new customers
Client feedback on the project
view profilePreviously, our doctors were somewhere in the shadows — we wrote about services, but did not show those who provide these services. And when we started shooting videos, talking about experts, showing them at work — everything changed. Patients come already prepared, they know the doctors by sight and trust them even before the meeting. And this is the main thing — because in medicine, trust is the 50% of success.
