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LEODERM
LeoDerm is a network of medical and aesthetic clinics specializing in dermatology, cosmetology, and hardware procedures, with a focus on safety, evidence-based medicine, and a professional team of doctors.
Main problems:
- No promotion strategy
- Unformed tone of voice and visual style
- Low subscriber engagement
- Lack of converting content
Proposed solutions:
- Increase the level of trust in the clinic
- Make content understandable and “human”
- Build a single recognizable style
- Increasing engagement and applications through social media
Visual:
minimalist, clean, medical
- A combination of calm backgrounds, accent green and light
- Focus on doctors, hands-on work, details of procedures
- A single style for educational posts, promotions, and videos
- Visuals don't "sell," they explain and reassure.
Results obtained:
1.3 million Instagram views per year
143,594 users reached
the number of requests increased 3 times
- Stable growth dynamics: from reach → to dialogues and leads
- Recognizable communication and visual style
- Balance of aesthetics, trust and expertise
- Development without sharp fluctuations, with consistent growth in indicators
Client feedback on the project
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Previously, our page was just a "pretty face" - there are photos, but no conversation. We wanted subscribers to not just scroll through the feed, but to trust us as doctors. And that's exactly what happened: the content became calm, understandable, without shouting "buy!". People now write not "interesting", but "make an appointment with this doctor.
