Smm support

Lubich Concept Hotel & Restaurant LU

Lubich is a premium hotel and restaurant in Lviv, where historicity is combined with modern comfort.
We started work even before the official opening to convey the atmosphere of the space, the aesthetics of the author's cuisine through content, and create demand even before the launch.

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Main problems:

At the start, the project had no foundation for growth on social networks.

In fact, everything had to be built:
from a brand idea to systemic SMM.

Missing visual style
There were no photos or video content.
Undefined brand positioning
Missing content plan
The account did not work to attract customers and sell

Proposed solutions

Strategy of intrigue before discovery Stimulating interest in the brand even before launch, without disappearing from the information field.
Professional shooting at the start The first content was created before the official opening – with an emphasis on atmosphere and details.
Clear brand positioning We have formed: who we are, who we are for, and what value we provide to the guest.
Defining the target audience The content is adapted to the needs, desires, and lifestyle of guests.
Unified visual style The mood, presentation, composition – a recognizable premium image.
Tone of voice Calm, refined communication without pushy sales.
Content plan with different formats Image, expert and sales content.
Focus on the guest experience Not the services – but the feelings before, during and after the visit.

Key highlights of the case:

Professional shooting + unified visual style
A hotel image created for a special weekend
Visual transmission of the taste and aesthetics of dishes
Content associated with atmosphere, service, and desire to return
Taste. Atmosphere. Trust.

Results obtained in 6 months of cooperation:

100% LU restaurant reservation on weekends

Demand was formed even at the stage of active social media management.

≈ 3,000 guests in 6 months

The hotel became a point of attraction for the target audience.

≈ 300 photo sessions as a separate service

Lubich began to be chosen as a location for filming and events.

Growing brand awareness

The hotel and restaurant became "well-known" among the target audience.

Social media started bringing in inquiries and bookings

The account works not only for image, but also for results.

The visual component has become a key tool for brand communication.
We built Lubich’s signature image through light, detail, texture, and composition, so that each photo and video conveys an atmosphere of calm, sophistication, and privacy. The visuals don’t just show the space, they create a sense of experience: a desire to stop, turn, and relive the moment.

Client feedback on the project

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There were a few months left until the opening, and we still didn't know how we would talk about ourselves. A common story for a new business, but there was no time to get going. So we started from the main thing — to photograph the space, look for light, details, mood. And we did it even before the kitchen was up and running and the first guests settled in. The result exceeded expectations: even during the preparation process, people were already asking when they could come, booking tables at random. And now the restaurant is packed on weekends, the hotel is a popular location for photo shoots, and we are recognized. And all this without aggressive advertising, simply because of the honest atmosphere in the frame.

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