Mamenori
Mamenori – two cities, one brand, different moods. Mamenori is a modern chain of Japanese and Asian cuisine establishments that combines vibrant flavors, visual aesthetics, and an emotional experience for the guest.
The brand works with a young, active audience for whom not only dishes are important, but also the atmosphere, presentation, and sense of "place."
The project covers two establishments of the chain – in Lviv and Ivano-Frankivsk, each of which has its own mood, but a common brand DNA.
Main problems:
- Developing content logic for two pages
- Planning rubrics and video formats
- Regular Reels content
- Showing the cooking process
- Team participation in the frame to increase trust
- Working with trends and fast formats
- The content works as an extension of the restaurant hall – lively, appetizing and emotional
Visual: two cities – two moods
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Lviv Cool blue palette
Graphic patterns and illustrations
Focus on sushi, rolls, ramen
Dynamics, rhythm, urbanism -
Ivano-Frankivsk Warm orange palette
Cozy scenes and emotional shots
Emphasis on atmosphere and people
A more intimate and friendly vibe - Both pages are different in presentation, but read equally as the Mamenori brand. The main task is to maintain a single Mamenori identity and adapt the content to the local atmosphere of each city.
Results obtained:
When a brand has a strong identity but allows each city to speak its own language
in language – social networks are becoming a tool for growth, not just a photo gallery.
Mamenori is an example of how local adaptation strengthens the network, not dilutes it.
brand.
