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MARVEL Development
MARVEL Development is a construction company in Lviv, a full-fledged developer with its own general contracting organization and concrete plants.
Main problems:
The company already had the trust of the audience and a strong business foundation. The task was to make communication in social networks more lively, modern and systematic.
- Social networks did not fully reveal the brand.
- Not enough video content
- Lack of entertainment format
- There is no clear content plan
- Irregular posting
- The content is informative but not very engaging
- The company's scale and advantages are poorly readable
- The brand looked restrained but emotionless
Approach and solution:
- We kept the seriousness of the brand while adding life and emotion
- Added humor and a light entertainment format without devaluing the brand
- We developed a structured content plan with a balance of formats
- Emphasis was placed on dynamic, visually appealing video content
- Strengthened expertise through explanations of construction processes
- Reliability was systematically conveyed: in-house production, general contracting, control
- We regularly talked about residential complexes, their advantages and construction stages
- Implemented stable, regular posting
Visual:
- The visual combines real construction and an image of future life.
- Content conveys scale, credibility, and adds emotion to the brand
Results obtained:
A single recognizable visual brand style has been formed
Social networks have become alive and modern
- A single recognizable visual brand style has been formed
- Social networks have become alive and modern
- Increased engagement thanks to entertaining content
- Regular video recording has been established
- Increased brand trust through systematic communication
- The advantages of residential complexes are constantly being broadcast
- MARVEL Development has become closer and clearer to the audience
Client feedback on the project
view profileThank you for helping us look at our brand with completely different eyes. We were used to a serious tone, to reports and facts - and thought that was how it should be. And you showed that building on a grand scale and talking about it with your soul - do not contradict each other. Now the page is alive, people react, write, ask questions. And most importantly - we have not become "funny" or less serious, we have become real. Thank you very much for this transformation!
