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MDM Group
MDM Group is a Ukrainian manufacturer of household chemicals with a 24-year history, uniting 4 leading brands in their niches.
The task is to create a single style and Tone of Voice, make the content modern and understandable, and attract a new B2C and B2B audience.
Main problems:
- Social media did not reflect the power of multi-branding
- There is no unified visual style
- The group's status as a multi-brand was not read.
- Lack of converting content
- B2B audience was not engaged
- It is not clear that all brands are part of the same group
- Lack of quality video content
- No work with UGC
- The content did not attract new consumers
Approach and solution:
- Focus is on consistency, recognition, and working with different audiences
- We built a unified visual style and Tone of Voice
- We launched video content in various formats: info, entertainment, sales
- Created content for a specific B2B audience
- We attracted local bloggers and launched a UGC strategy
- Showed products at points of sale
- Conducted production filming to build trust
- Implemented regular posting, contests, and interactives
Visual:
- The visual unites all MDM Group brands into a single modern system.
- Creatives for targeted advertising focus on the product and its benefits. Clear messages, promotions, and visual hierarchy help you quickly read the offer and encourage purchase.
- Content connects product, people, and real-world usage scenarios, building trust and awareness. UGC has become an important part of the content strategy. Users demonstrate products in real-life scenarios – cleaning, care, everyday life – which strengthens trust and stimulates brand choice
Results obtained:
Increased brand reach and awareness
Sales and number of new customers increased
The number of subscribers has increased
- Increased brand reach and awareness
- Video content gets ~50% more views and interactions
- Sales and number of new customers increased
- Expanded audience: different age segments choose their own sub-brands
- UGC consistently generates new subscribers and customers
- A recognizable page style has been formed
- Regular posting has been established.
- B2B clients learned about MDM Group brands and products
- The number of subscribers has increased
