Monaco
MONAKO is a chain of children's stores with which we have been working for over two years.
The task was to systematize the brand's presence on social networks, increase recognition, attract an audience, and make Instagram not only an aesthetic but also a conversion sales channel.
Main problems:
At the start, the Monako account was new and did not have a clear SMM strategy. Content was published irregularly, there was no single visual identity and no understanding of how to build communication with the target audience.
- There is no unified visual style
- Irregular content and lack of consistency
- Not enough video content and product reviews
- Poor demonstration of products in use
- Low level of trust from new customers
Approach and solution:
Focus – on consistency, video and sales through content
- Created a single recognizable brand style
- Regular professional filming has begun
- Actively developed video content: Reels, reviews, product demonstrations
- We built content that both engages and sells
- We have formed clear categories in stories and Reels
- Integrated AI content for visual diversity and rapid adaptation to trends
- We attracted relevant bloggers (20+ collaborations — from negotiations to results)
- Developed UGC content as social proof and trust building
Visual:
- Bright, recognizable and emotional visuals that form a holistic image of MONAKO
- We combine brand colors, characters, real photos from stores and customer lives with creative and AI content.
- The feed looks lively, modern, and easy to read. – the brand is immediately recognizable among competitors and is associated with joy, childhood, and the all-in-one choice.
Working with AI content:
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- We use AI as a tool to quickly create creative visuals and adapt to trends This allows you to scale content, test unconventional ideas, enhance seasonal campaigns, and add emotion and wow effect without losing brand recognition.
Content and formats:
- MONAKO content is diverse, vibrant and adapted to different consumption scenarios We combine videos (Reels, reviews, trending formats), design posts, product carousels, image and seasonal creatives.
- Content works on both emotion and sales From quick reactions to trends and AI visuals to clear presentations of products, promotions, and new releases, this allows you to keep your audience's attention, regularly update your feed, and remain interesting for different age groups.
Results obtained:
- Stable and systematic page maintenance
- Subscriber growth of 30–40%
- +6,000 organic subscribers in 1.5 years of cooperation
- 2x increase in sales via Instagram
- 4x increase in views of stories and Reels
- Increasing engagement and outreach
- A holistic, modern and recognizable brand image has been formed
MONAKO is an example of effective SMM, where the combination of strategy, video content, AI tools, UGC, influencer marketing, and advertising directly impacts sales, trust, and brand development.
Client feedback on the project
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