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Mudryk school kindergarten
"Mudryk" is a space that combines a kindergarten and a school. They build a community of conscious parents around themselves, for whom it is important not just to take care of the child, but to truly develop in a comfortable environment.
Main problems:
- No promotion strategy
- Unformed tone of voice and visual style
- Low subscriber engagement
- Lack of converting content
Proposed solutions:
- Creating pages from scratch on Instagram and Facebook
- Content and development of visuals
- Creating highlights
- Setting up ads to enroll children in school and kindergarten
- Increased recognition
- Increasing your audience with live followers
What was done:
- Target audience analysis
- Competitor analysis
- Creating a personal style from 0
- Filling in highlights and profile headers
- Development of banners, posters, booklets, price lists
- Compliance with the brand book and visual concept rules
- Development of a corporate profile style
Results obtained:
Advertising budget
530$
Number of applications
293
Application price
1,8$
- Account management and support;
- +635 subscribers;
- Establishing audience loyalty;
- Selection of clear portraits of target audiences;
- Sales;
Client feedback on the project
view profileWe started on Instagram from scratch — there were no followers, no recognition, no understanding of how to present ourselves correctly. It was necessary not just to create a page, but to immediately declare ourselves in a way that would get us noticed. It's nice that everything was done comprehensively: we set up advertising, a profile header, highlights, and banners. We didn't have to think about anything, we just saw the result. And most importantly — the applications went immediately, while we were still managing it. Thank you very much for the great start!
