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Restaurant 1708
1708 Pizza di Napoli — this chain of family cafes implements the concept of authentic Neapolitan pizza, combining atmospheric establishments and active online communication
Content:
- Dynamic video content created: behind the scenes, team, blitz formats, interactives
- Non-standard videos with food presentation through TV series, films and current trends
- A content plan without templates: lively, emotional, with a focus on people and the mood of the institution
- Actively working with stories and formats that stimulate comments and interaction
- A combination of lifestyle content and mouth-watering food photography
- A visual that conveys the atmosphere of a "cafe where you want to come back"
Visual:
- Warm, family-like, recognizable style
- Emphasis on food, details, guests' emotions
Miniseries:
- A miniseries in the Reels format has been created
- Plot episodes about the cafe, the atmosphere and the events of 1708
- A combination of history, humor and brand
- A format that reveals the establishment not as a menu, but as a story
Results obtained:
Active subscriber growth
High engagement in stories and comments
The image of a family city cafe has been formed
Extraordinary content, a serial format, and strong visuals transformed the 1708 Pizza di Napoli page into an emotional brand media. A comprehensive approach to content and social media management increased the establishment's recognition and ensured a stable interest and flow of guests.
Client feedback on the project
view profileWe have a family format, and it was very important not to lose this warmth on social media. We didn't want cold studio photos and staged shots. That's why we did everything live, with emotions, with our people - both in the kitchen and in the hall. Now, when I go to the stories, I see how the guests react, answer, ask questions. This is no longer just an account, but real communication. And most importantly - after this communication, they come to us to eat
