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Smm support
Targeting
Stone development
Period of the RK – 04.2023 – 07.2023
Stone Development — a company that sells cottages. At the start of the collaboration, social networks did not have a clear strategy: the visual style was unformed, content was published chaotically, and the pages did not bring targeted appeals. It was necessary to build a systematic brand presence on Instagram and Facebook, develop a recognizable communication style, and configure advertising so that it would generate a predictable flow of applications for the purchase of cottages.
Main problems:
- No promotion strategy
- Unformed tone of voice and visual style
- Low subscriber engagement
- Lack of converting content
Proposed solutions:
- Develop your own page maintenance style
- Regular creation and publication of content using client materials on Instagram and Facebook
- Create awareness of the company's style on social networks
- Setting up advertising to increase the audience on Instagram and Facebook pages and receive targeted inquiries regarding the sale of cottages
Results obtained:
Advertising budget
1234,7 $
Number of applications
394 leads
Application price
3,13$
Result
We managed to reduce the cost of a lead by 2.4 times and scale the number of leads per month by almost four times without losing the quality of the calls.
- High-quality modern SMM support + effective targeted advertising.
- We analyzed the advertising of real estate competitors in Ukraine.
- We created triggers for creatives that provide high clickthrough rates
- Changed the form of leads to increase conversion
- We selected the most relevant audience based on the target client portrait.
- Optimized ad groups and completed the learning phase in a short time
Client feedback on the project
view profileSelling cottages through social media is a difficult task. We didn't succeed for a long time: there was content, advertising was pouring in, but there were only a few normal applications. People scrolled through the feed, liked it, and moved on. It didn't convert to real buyers. We came to you with a clear request: to make the pages work, not just hang out. And you did what we couldn't do ourselves - you found the same tone that appeals to the right audience. Not "buy a cottage", but "this is what your future life looks like". It worked immediately. But the main thing is advertising. You didn't just set up campaigns, but constantly optimized them, looking for cheaper and higher-quality applications. In four months, the cost of a lead fell by 2.4 times, and the number of applications increased almost fourfold. We started receiving not just "interesting", but real people ready to buy. For us, this is a breakthrough!
