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Targeting
Art Fam
Art Fam Dance School is a studio for adults and children with a focus on regulars. The main task is to systematically attract new clients through advertising on social networks.
Key focus of campaigns:
- Direct campaigns for lead generation
- Traffic to the profile for warm-up and recognition
- Promoting paid trial classes as a core offer
- Support for individual events, festivals and promotional passes
Formats used:
The work was designed separately for two areas — adult and children's groups, with different communication and budgeting logic.
- Direct advertising (via Ads Manager and Boost)
- Traffic to profile (Boost)
- Training video creatives, atmospheric and entertaining videos
- Clear offers with a CTA for a trial lesson
Results obtained:
For adults
3,023 direct messages; $1.41 — average cost of a message; 8,766 profile conversions; $0.08 — average cost of a conversion; CTR — 2.66%;
For children's direction
889 direct message requests; $2.10 — average cost of message; 3,154 profile conversions; $0.10 — average cost of conversion; CTR — 2.59%
The advertising strategy has shown consistent effectiveness for both adults and children's segments.
Direct campaigns provided a predictable flow of applications for trial classes, and traffic to the profile - high CTR and low conversion cost.
The format of a paid trial lesson works as a qualitative audience filter: it allows you to attract more motivated clients and reduces the number of untargeted calls.
Client feedback on the project
view profileWe have long been looking for an approach that would allow us to not just show advertising, but to really involve people in our atmosphere. Dancing is about emotions, about feelings, and it is important that this is felt even before a person crosses the threshold of the studio. It is nice that you did not just set up a target, but understood our philosophy. It is comfortable to work with you, everything is transparent and genuine
