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Targeting
Euro lock
Euro zamok is a Ukrainian importer of European door hardware, an official representative of TUPAI and JNF. We cooperate with dealers, door manufacturers and interior designers. The task was to set up system targeting, increase brand awareness in the B2B segment and increase the number of targeted applications.
RC period – 3 months
Main problems:
- Lack of brand awareness in the door hardware market
- Social media pages were managed unsystematically, without a single visual concept.
- Low audience engagement — subscribers did not convert into applications
- Communication with dealers and designers was chaotic, without clear triggers
Proposed solutions:
- Conducted an analysis of competitors and target audience
- We have set up system management for Instagram, Facebook and Tik-Tok
- We created triggers for creatives that provide high clickthrough rates
- Changed the form of leads to increase conversion
- We selected the most relevant audience, based on the target audience portrait.
- Optimized ad groups and completed the training phase in a short time
- We have built communication that works for dealers, designers, and manufacturers.
Results obtained:
Advertising budget
820 $
Number of applications
413
Application price
0,41$
% conversions from request to sale
40%
- Competitor analysis;
- Development of a new visual concept and identity.
- Working on brand awareness and reputation.
- We created triggers for creatives that provide high clickthrough rates
- Changed the form of leads to increase conversion
- We selected the most relevant audience based on the target client portrait.
- Optimized ad groups and completed the learning phase in a short time
Client feedback on the project
view profileBefore Knysh media group, we had a good product, but it was not visible at all on social networks. There was no style, no system, no normal communication with our dealers. The team quickly figured out the topic - they made a visual that was pleasant to look at, set up advertising, and most importantly - the applications went. 413 applications in 3 months with a budget of 820$ - this is a result that we did not expect. Thank you especially for your efficiency and for constantly keeping your finger on the pulse.
