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Femilux
Femilux is a medical project that provides consultation and check-up services. The main channel of communication with clients is social networks.
Main problems:
- Lack of applications from social networks
- The account did not generate trust and traffic
- No clear advertising proposals were formed
- Lack of a communication strategy and customer engagement plan
- Social media didn't work as a sales channel
Approach and solution:
We started by forming the foundation: we developed two key offers — checkups and consultations, which became the foundation of the advertising strategy.
The main emphasis was placed on advertising with the goal of "message" in order to shorten the client's path to registration as much as possible.
What was implemented:
We didn't just launch advertising, we built a stable system of attracting customers
- launch of system advertising on Instagram
- constant testing of audiences and creatives
- using Lookalike audiences
- implementing retargeting
- optimization of application cost
Results obtained:
Instagram + Facebook + traffic
Period: July 2024 - January 2026
342,334 coverage
2,184,008 views
12,543 pageviews
From a scratch on social media, we managed to build a stable, predictable flow of applications and turn Instagram into an effective channel for attracting customers.
Instagram (message campaigns):
- 1,563 applications
- $4.45 — average bid price
- $7–8 — average customer cost
- 180,000 reach
- 1,584,834 views
Client feedback on the project
view profileOksana
Foundress
Oksana
Foundress
We have been working with the Knysh Sofia team for almost 2 years. They know all our pluses and pain points. They help with topics and directions for real clients (patients in this case). Punctual and resourceful, thanks to my SMM team we are moving forward and I hope (very much) that everything will be fine with us - and only then!
