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Targeting
Glamour Kids Clothes
Glamour Kids Clothes is a children's clothing brand that combines comfort, style, and affordability for modern parents.
Main problems:
- Low scale of coverage
- Lack of a systematic advertising strategy
- Insufficient flow of quality traffic
- The need to increase sales through Instagram
- The need for rapid audience and message growth
Approach and solution
We built two parallel funnels:
Traffic campaigns
- scaling reach
- attracting a new audience
- increase in profile and website conversions
Message campaigns
- stimulating direct inquiries in Direct
- working with a hot audience
- quick closing on a purchase
Additionally:
- tested several audience segments
- Optimized creatives for CTR
- worked on lowering CPC
- scaled the most effective connections "audience + creative"
Results obtained:
We scaled brand awareness
Created a stable flow of traffic and requests in Direct
We ensured audience growth with a competitive acquisition cost.
With a budget of 2,750 $ we got:
• Reach: ~450,000 users
• Views: ~800,000
• Unique clicks: ~30,000
• Link clicks: ~25,000
• Average CTR: 4–6%
• Average cost per click: 0.20 $
• CPM: 1.5–3 $
• Page interactions: 80,000+
• Follower growth: 2,000+
• Messages received: 1,500
