Edible Bouquets
Spiselige Buketter is a brand of edible bouquets in Denmark. The slogan is: “Tired of ordinary gifts? Give an edible bouquet and surprise your loved ones.” The project specializes in creating creative edible compositions and delivers throughout Denmark. The main sales channel is the website and Instagram.
Main problems:
- The need to quickly scale sales
- The need to keep the purchase cost low while scaling
- The task is to maintain a stable advertising return on investment.
Approach and solution:
At the start, 2 advertising campaigns were launched, which immediately showed high results with ROAS ≈ 10.
After confirming the effectiveness, we moved on to scaling and launched 4 additional campaigns.
The main emphasis in the creatives was placed on the video format, which best conveyed the emotionality of the product and stimulated impulse purchases.
Key focus:
- CPA control while scaling
- Operational campaign optimization
- Increasing volumes without losing efficiency
Results obtained:
Competent scaling and quick response to positive dynamics allowed us to significantly increase the number of purchases and project revenue without losing control over the price of the result.
The case demonstrates that with the right strategy, even a short period can yield a powerful financial result.
