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Logobooks
logobook Le Moi
Developing a logobook for Le Moi is about creating a clear visual system that captures the standards of the logo, typography, color palette, and rules for using the identity. The document became the basis for scaling the brand and quality control of all communications.
Main problems:
The company needed a systematic approach to visual communication. The lack of approved standards for color, fonts, and logo use prevented the brand from looking cohesive and confident.
- Lack of a single brand standard
- Lack of approved typography
- The logo was losing its recognition due to misuse
- The difficulty of scaling a brand
Proposed solutions:
- Creating a brand architecture
- Logo system development
- Building a color and typographic model
- Formation of rules for using identity
Visual:
- SFT Schrifted Sans is the primary font used for all brand communications. Bold is used for headlines or individual sentences, regular is used for everything else.
- Cormorant is an additional font that separates words and phrases that need to stand out.
Results obtained:
Unified identity system
Increasing brand awareness
Scalability
Clear standards for contractors
As a result of developing the logobook, the company received a clear and structured visual communication system.
Thanks to this, the brand has become holistic, recognizable, and ready to scale — both within advertising campaigns and when opening new directions or partnership projects.
