Art Deco
Art-Deko is a store of goods for creativity and art materials on social networks. The brand works with artists, illustrators, students of creative directions and everyone who creates with their hands. The task was to form a recognizable visual style, build live communication with a creative audience and increase engagement through useful, practical and trendy content that shows materials in real use.
Main problems:
The page did not work as a cohesive brand and community
- There is no unified visual style
- Irregular content
- Low audience engagement
- Poor communication with target audience
- products were hardly shown in real use
Proposed solutions:
Content is built around benefit and interaction
- Practical demonstrations of materials
- Educational formats and useful tips
- Live communication with the audience
- Content that inspires creation
Results obtained:
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Brand awareness has increased
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The number of patients and service appointments has increased
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A unified style and systematic presence in social networks have been formed
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Increased trust in doctors and center services
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Content has become a tool for attracting new customers
Client feedback on the project
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