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Passion Fruit Flowers
Maracuya Flowers is a modern florist shop with an emphasis on style, seasonality, and the emotional experience of the customer. The project aims to create a recognizable brand image on social media through visuals that convey the mood, warmth, and value of the moment, not just the product itself.
Main problems:
- No promotion strategy
- Unformed tone of voice and visual style
- Low subscriber engagement
- Lack of converting content
Proposed solutions:
- Show current floristry trends
- Present popular and seasonal bouquets
- Convey the emotion that the client receives with the bouquet
- Create a recognizable, warm brand image on social media
Visual:
- A single recognizable style with an emphasis on details, textures, and the natural beauty of flowers.
- Vivid emotions in the frame, warm light, minimalist compositions and seasonal colors.
- The visual conveys the mood of the moment: love, care, celebration, and sincere emotions that people feel when receiving a bouquet.
Results obtained:
An emotional and recognizable visual style has been created
Increased audience loyalty
The brand began to be associated with feelings, not just with bouquets
The content emphasizes the atmosphere of the holiday and the significance of the moments
Through people, emotions and modern visuals, "Maracuya Flowers" conveys the value of flowers as
language of feelings. This approach brought the brand closer to the audience and strengthened its
emotional recognition.
Client feedback on the project
view profileWe used to just sell flowers. Now we give mood, warmth and celebration — and this is entirely thanks to the Knysh team. The girls created a recognizable visual style for us, taught us to show not just a bouquet, but the emotion it gives. The audience loved us, customers come back. And what is important — working with the team is easy, pleasant and without unnecessary stress. I recommend it to everyone who wants not just a page, but a living brand!
