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San Marco City
San Marco City is a construction company in Lviv with over 4 years of experience specializing in cottages and clubhouses.
The task was to emphasize the uniqueness of the housing format, show the advantages of this lifestyle, and make communication more targeted and recognizable.
Main problems:
Social networks did not form a clear brand image
- There is no unified visual style
- The content did not convey the benefits of living in cottages and clubhouses
- Unformed positioning among competitors
- The developer's value was not understood by the target audience
- Irregular posting and lack of consistency
- The brand was poorly recognized
Approach and solution:
We focused on lifestyle, premiumness and clear positioning
- We built a unified visual style and communication concept
- Constantly emphasized the advantages of living in cottages and clubhouses
- We have created a tone of voice that reflects the premium lifestyle of San Marco City
- We developed a regular content plan and systematic posting
- Emphasis was placed on expertise: construction quality, design, details
- Clearly separated the brand from competitors through positioning
Visual:
- The visual broadcasts a lifestyle in a club format: architecture, interiors and living spaces are shown as a holistic experience.
- The content emphasizes privacy, comfort, and premiumness of the home.
- Creatives for targeted advertising are built on clear UTPs: The format of the housing, location, square footage, and price are readable at first glance. Visually simple and clear materials work to quickly attract and request a quote in Direct.
Results obtained:
A single and recognizable visual style has been formed
Clear brand positioning among competitors
Increased target audience engagement
- Content systematically broadcasts the benefits of housing and the value of the company
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Social networks work to engage and build trust
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The brand looks modern, premium and professional
Client feedback on the project
view profileI am grateful to the team for the structure of their work, attentiveness, and responsibility. Our work format gives me a sense of peace and confidence. I find it pleasant and easy to work with.
